‘TODAY’ show anchor Savannah Guthrie is begging her mom Nancy‘s kidnapper to bring her home in a new video where she urges whoever took her that it’s “never too late to do the right thing.”

In the new clip, Savannah delivers an emotional plea in a direct-to-camera address, saying, “We still have hope and we still believe.”

She added … “To whoever has her or knows where she is … It’s never too late and you’re not lost or alone, and it is never too late to do the right thing.”

Savannah says she believes “in the essential goodness of every human being.”