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Ford warns that vehicle prices could rise on models produced from May due to Trump tariffs

Ford Motor Co. has warned dealers that vehicle prices could rise on models produced from May onwards if President Trump’s auto tariffs remain in place.

While its current nationwide discount program will continue through 2 June, the company said pricing for newer models may need to be adjusted due to rising costs.

Reuters cite a memo they have seen for the info.

  • Ford’s Andrew Frick said that if the current tariff policy holds, price increases will likely begin with May production, though customers wouldn’t see those changes until early July.
  • However, prices on vehicles already in dealer inventory will remain unchanged.

This is despite Ford being relatively well-insulated from the worst effects of the tariffs, with 80% of its U.S. sales produced domestically.

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