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Coca-Cola to launch new product with real sugar in US market this fall

Coca-Cola announced on Tuesday that it plans to launch a new product made with real sugar as soon as this fall amid ongoing pressure from the Trump administration to ensure the nation’s food supply has cleaner ingredients.

“As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range,” the company said in its second-quarter earnings report. “This addition is designed to complement the company’s strong core portfolio and offer more choices across occasions and preferences.” 

The announcement comes days after President Donald Trump said on social media that the beverage giant agreed to use “real” cane sugar in Coke sold in the United States.

“I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so,” Trump wrote on Truth Social. “I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better!”

Ticker Security Last Change Change %
KO THE COCA-COLA CO. 70.07 +0.22 +0.31%

In the 1980s, the beverage giant swapped cane sugar, which came with high tariffs, for high-fructose corn syrup. High-fructose corn syrup was the cheaper alternative due to corn farming subsidies.

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