BYD has announced its first price cuts in the Japanese market, slashing the cost of its pure electric vehicles—including the popular Dolphin model—by around 300,000 yen (approximately US$2,000), according to Japanese media reports.

The move comes as Japan’s EV market faces stagnant growth.

BYD aims to boost its market share through more aggressive pricing, signaling a strategic push to gain traction in one of the world’s more cautious EV markets.

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BYD is shooting got 800,000 sales outside of Cina in 2025. In 2024 its offshore sales were around 325,000.