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Are terms of endearment like ‘sweetheart’ comforting or condescending?

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In the emotionally complex world of dementia care, communication is more than just what we say—it’s how we say it. Terms of endearment like “darling,” “my lovely,” and “sweetheart” are often used by health care staff with the best intentions: to comfort, connect, and show warmth. But some people believe that elderspeak may sound patronizing.

For my doctoral research, I collaborated with a team of researchers who study real-life acute hospital interactions by examining of how health care professionals communicate with dementia patients. The researchers use these insights to develop training programs for health care workers.

In my research, I focused on the use of elderspeak—a style of speech often directed at older adults. It typically involves a higher-pitched tone, simplified grammar and , and the use of terms of endearment.

Some people compare elderspeak to the way someone might speak to a , which is why it’s often viewed as patronizing. Terms of endearment—like love, sweetheart, or darling—are particularly controversial and frequently debated in health care settings.

Yet, despite these concerns—and that health care professionals are discouraged from using terms of endearment during training—the data showed that experienced health care professionals were using the terms regularly, suggesting that they might actually serve a valuable purpose in communication. When I closely analyzed a range of real-life hospital interactions where terms of endearment were used, that’s exactly what I found. Three key themes emerged from the data.

1. Mirroring

First, health care professionals weren’t the only people using these terms. Terms of endearment were used responsively—so both patients with dementia and staff used them, reflecting or mirroring each other’s language.

This resulted in positive interactions. For example, a patient saying “OK duck” when a doctor asked them if they could sit the hospital bed up higher, and the doctor responding with “all right mate.” These examples show that terms of endearment can be helpful for building rapport and trust between staff and patients.

2. Signposting

Second, terms of endearment were used at the beginning and end of conversations between staff and patients. In this case, terms of endearment were helpful for signposting and giving information about context to patients. Previous work has shown that people living with dementia can struggle with recognizing cues in conversation. So, a term of endearment could help to signal that a conversation is coming to an end, such as a nurse saying: “Alright darling, it’s lovely to speak to you.”

This is not surprising since people use terms of endearment to signal the end of conversations in many social settings. For example, in a shop, a cashier might say “Thanks very much, love!” to signal the end of the transaction.

Terms of endearment were also used regularly when conversations began, signaling that the health care professional who has come to speak to the person with dementia is someone familiar or friendly. Although in this case, the health care professional would need to show caution depending on context and whether they’re familiar to the patient.

For example, one doctor opened a conversation with: “Hello my dear, you haven’t seen me for a while, have you?” The conversation continued with no issue. Another doctor used a very similar opening of: “Hi darling, I’m Ethan I’m the doctor for today.” In this case some conversational trouble followed. The difference here is that in the first example the doctor’s words demonstrate he has met the patient before. In the second, the words show they are unfamiliar.

3. Mitigation

A third way terms of endearment are used is to mitigate or minimize an imposition on a patient. Examples of this are:

  • When a health care professional asks a patient to repeat something if their words were hard to interpret or unclear. For example: “What my lovely? Say that again.”
  • When a health care professional is giving an instruction during a health care task. For instance: “Just bend this knee my love.”
  • When a health care professional is responding to a patient expressing unease or discomfort—often when an unpleasant but medically necessary medical task is occurring, such as a blood test. For instance: “I won’t be a second darling.”

In these cases, the terms of endearment work to soften whatever the health care professional is doing. This can help to save face—avoid or reduce embarrassment on the part of the patient—particularly in cases where the health care professional has to ask them to repeat a comment or question. It can also aid in minimizing whatever the professional is doing—similar to if someone said “We’re just going to do xyz,” rather than “We are going to do xzy.” Terms of endearment also acknowledge the sensitivity of the health care situation.

While there were many examples of terms of endearment being used successfully in health care settings, they are not a magic bullet that can improve every situation. There were a couple of examples in the data of patients rejecting terms of endearment. In both cases, patients were particularly distressed about the health care activity at hand—a painful injection, for example.

In these cases, the terms of endearment were not enough to excuse the action that the health care professional was trying to do. This is therefore an example of where context and sensitivity to the individual situation are important.

Provided by
The Conversation


This article is republished from The Conversation under a Creative Commons license. Read the original article.The Conversation

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Dementia care: Are terms of endearment like ‘sweetheart’ comforting or condescending? (2025, April 24)
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