Hailey Bieber’s Rhode empire is thriving — and she’s proving she can sling skincare any way she pleases … even if that means flaunting it in a bikini.

Peep these cheeky shots — Hailey dropped a sizzling IG dump, flashing her bronzed bod (and booty) in a black 2-piece while slipping in some smooth Rhode plugs.

Hailey’s clearly mastered the IG hustle … locking down every angle and even making it look like a casual “Oh, I’m just picking outfits” moment.