EXCLUSIVE: Lionsgate India is teaming with Vikram Malhotra’s Abundantia Entertainment and Kavita Sharma Gandhi’s EFAR Films for a pair of streaming motion pictures.
The corporate’s streamer, Lionsgate Play Asia, is working with Airlift producer Abundantia and content material developer and distributor EFAR Movies on the movies, that are billed as “a genre-bending journey” and a “rom-com like no different.”
Particulars on the pics are scant, however the first will mix comedy with motion in a narrative “that guarantees thrills and drama loaded with enjoyable.” The romantic comedy will embrace “loveable and memorable characters.” Scripting is underway on each, with “thrilling, top-of-the-line create expertise” main them.
For Lionsgate Play Asia, which operates in Southeast Asia, the pact is the most recent in a string of agreements that can increase its profile in a a busy regional streaming market, the place the likes of Netflix, Prime Video, SonyLIV and Disney+ have robust subscriber bases and native rivals comparable to Viu and ZEE5 World are additionally key gamers.
Lionsgate Play first launched in 2020, in India, with a mannequin to make Hollywood content material obtainable regionally in a number of Indian languages. It has added unique Hindi-language motion pictures and movies comparable to Letters to Mr Khanna and Nausikhiye to the likes of the Twilight, John Wick and Starvation Video games franchises over the previous couple of years.
“We’re delighted to collaborate with Abundantia Leisure and EFAR Movies on two thrilling upcoming initiatives,” mentioned Rohit Jain, President of Lionsgate Play Asia. “The initiatives underscore our dedication to delivering progressive and culturally resonant movies to viewers world over, and we’re thrilled to deliver this to life for our audiences in India. It is a testomony to the facility of gripping storytelling and the inventive imaginative and prescient of our companions.”
Malhotra, Founder & CEO of Abundantia Leisure, added: “At Abundantia Leisure, we’re dedicated to producing high-quality and fascinating content material that’s uniquely Indian and resonates with audiences globally. The 2 upcoming movies completely align with this imaginative and prescient. We’re delighted to collaborate with main international studio Lionsgate and with EFAR Movies to deliver these tales to life in India.”
Former Viacom18 Movement Footage COO Malhotra created Abundantia eleven years in the past and is now established as a serious producer of theatrical and streaming content material. Its titles embrace Child, Airlift, Rest room – Ek Prem Katha, Shakuntala Devi and Chhorii and not too long ago launched drama-comedy movie Sukhee, together with unique collection comparable to Breathe, Breathe: Into the Shadows and Hush Hush.
Sharma Gandhi, who launched EFAR (All the pieces For A Cause), is one other former Viacom18 exec. There she labored on the movie and TV large as Director of Worldwide Syndication, purchasing movie and TV content material from the likes of Colours, MTV to worldwide patrons. She additionally held a senior function at HBO’s Asian unit and was a part of the crew that launched Zoom TV. EFAR payments itself as able to “main movie and OTT initiatives from inception to completion, idea improvement, scripting, casting and advertising and marketing.”
“We’re delighted to be a part of this thrilling improvement alongside Lionsgate and Abundantia Leisure,” mentioned Sharma Gandhi. “Our intention is to inform tales which are rooted in Indian ethos and tradition with a common attraction. We stay up for working collectively to create a memorable cinematic expertise by way of these inventive initiatives and this distinctive partnership.”
