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Jumeirah unveils its new model id marking a key milestone in its progress technique to double the dimensions of the portfolio by 2030. The brand new visible id is the primary stage in a journey of name evolution designed to encourage a brand new perspective of luxurious for discerning travellers. Constructing on its origins and popularity for beneficiant hospitality, the transfer will see Jumeirah reaffirm its place as an business pioneer, with curated experiences that form perceptions and traits.
As a part of its accelerated progress technique, Jumeirah has lately introduced new properties together with Jumeirah Pink Sea in Saudi Arabia, Jumeirah Marsa Al Arab within the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland. Jumeirah’s renewed imaginative and prescient and funding technique will even see a concentrate on boutique model properties that includes as much as 150 keys, prioritising suite class rooms and villas and residences. The posh hospitality model is actively focusing on proprietor and operator alternatives in gateway cities and resort locations in Europe, The Americas, Africa, and Asia.
Thomas Meier, Chief Working Officer and Interim Chief Government Officer at Jumeirah stated: “Twenty-five years in the past, we opened the enduring Jumeirah Burj Al Arab with ambitions to redefine luxurious hospitality and through the years we have now constructed an distinctive portfolio of properties throughout three continents. Immediately we glance to the way forward for our model and enterprise with the identical pioneering spirit and a sturdy technique that can allow the following stage of sustainable progress for Jumeirah. Refining our visible id and enhancing our visitor expertise is step one on a journey of regional and worldwide growth, that can captivate probably the most discerning of traveller. We’ve sturdy foundations to construct from and an exceptionally gifted staff that I’m assured will see Jumeirah reaffirm its popularity as a pacesetter in luxurious hospitality.”
To have a good time this pivotal second, Jumeirah Burj Al Arab is the placing backdrop for the revealing of the model’s new visible id. The billowing sail of the architectural masterpiece lights up this week with a mesmerizing projection that tells Jumeirah’s origin story whereas looking forward to its subsequent chapter. The illumination concludes with a reveal of the re-designed Jumeirah signature and reimagined image – which blends conventional calligraphy impressed by the model’s heritage with a recent aesthetic to symbolise its future ambitions – displayed on the worldwide icon of luxurious hospitality for all to see.
Micheal Grieve, Chief Model Officer for Jumeirah stated: “Jumeirah’s model story is born from a wealthy heritage of hospitality, originating from a time when travellers to the area have been supplied shelter and the chance to share concepts, information, and knowledge. That spirit of heat and beneficiant hospitality and robust sense of neighborhood shapes what the Jumeirah model is in the present day. As we enter our subsequent chapter, we need to proceed sharing that legacy whereas enriching the expertise to convey pleasure to our friends from world wide. By inspiring dialog and connection, we intention to construct our popularity as a globally revered and influential hospitality model.”
The publish Jumeirah enters next phase of growth with unveiling of new brand identity appeared first on Brand TD.
