Air India transforms ‘Flying Returns’ loyalty programme to supply extra to members 

Air India launched its remodeled Flying Returns loyalty programme, introducing a simplified new construction, extra customer-friendly options, renamed tiers, and an up to date identification. The revamped Flying Returns prioritizes higher ease, extra rewards, and recognition for Members, whereas providing them instantaneous international standing and privileges world wide.

In its first overhaul in additional than a decade, Flying Returns strikes away from the legacy mannequin of miles-based assortment of factors to a fairer, extra equitable spend-based strategy. Flying Returns Members will likely be ready get pleasure from the advantages of the brand new programme and acquire factors primarily based on the brand new construction, beginning as we speak.

“The revamp of Flying Returns is a crucial step ahead in the best way the ‘new’ Air India intends to serve and delight clients. We spent the previous yr listening, gathering insights from over 50,000 clients, and benchmarking our program in opposition to the very best loyalty choices on the market. This deep dive, coupled with an entire digital overhaul, has resulted in a a lot stronger and value-delivering programme that we’re proud to current as we speak,” mentioned Nipun Aggarwal, Chief Industrial & Transformation Officer, Air India.

“We’re assured that this evolution of Flying Returns, together with extra strengths we are going to add to the programme sooner or later, will elevate it to the forefront of worldwide loyalty programmes.”

Some highlights of the reimagined Flying Returns programme are as follows:

• Spend extra, earn extra: With Flying Returns now turning into a spend-based programme, the quantity of Flying Returns Factors that Members will be capable of acquire per flight will now be primarily based on the quantity they spend on a ticket fairly than the space they fly, thus delivering higher worth for cash spent over miles flown.

• Evergreen Factors: Flying Returns Factors will now by no means expire, so long as a Member takes a minimum of one flight on Air India each 24 months, no matter their Membership Tier stage.

• No blackout dates and no restrictions: Members can redeem Flying Returns Factors to buy any Air India seat that’s accessible on the market; there aren’t any restrictions.

• Money+Factors: Members will now be capable of pay for his or her Award flight utilizing a mixture of Flying Returns Factors and money, thus offering higher flexibility.

• World attain and worth: As India’s most globally related loyalty program, Flying Returns gives its Members the flexibility to earn or redeem factors on 25 different Star Alliance accomplice airways the world over. This international community includes among the many best airways for high quality and repair of their respective areas and allows members to redeem for flights to over 700 locations worldwide.

• World standing: Members will even get pleasure from their Flying Returns Tier privileges throughout all Star Alliance member airways worldwide, in addition to entry to 1000+ lounges the world over for these with relevant Membership Tier ranges.

• Renamed Membership Tiers: Flying Returns will proceed to supply 4 Membership Tier ranges which were renamed: Pink (from ‘Base’), Silver (from ‘Silver Edge’), Gold (from ‘Golden Edge’), and Platinum (from The Maharaja Membership).

• Precedence and premium one-stop member service: Silver, Gold, and Platinum members could have entry to a one-stop member service contact centre that may present a seamless expertise in instantly addressing any member inquiries and requests.

Extra Choices for Extra Members – Flying Returns, in its new avatar, has extra to supply to everybody with new options similar to:

• Household Pool: Members will be capable of mix their Flying Returns Factors with others of their household, at no cost, enabling them to redeem for journey sooner.

• The good thing about reserving direct: Members will earn 2 further bonus Flying Returns Factors for each INR 100 spent in reserving flights straight on Air India’s web site (airindia.com) or cell app.

• Extra choices to gather Flying Returns Factors: Members can now additionally acquire Flying Returns Factors throughout a variety of Air India’s non-airline companions, together with automobile leases, lodge stays, buying, life-style experiences, and extra.

Air India will – sooner or later – introduce new co-branded bank cards in addition to partnerships with different well-liked manufacturers to supply intensive journey advantages and privileges to Flying Returns Members.

The under chart particulars the options and privileges that include every of the 4 Flying Returns Membership Tiers: 

*T&Cs Apply

Earn Construction

Reward Factors and Tier Factors proven listed below are per INR 100 spent. Members obtain further
2 bonus Reward Factors per INR 100 throughout Tiers for direct bookings on the Air India web site and cell app.

Launched in 1994, Air India’s Flying Returns programme boasts an extended historical past, making it India’s oldest frequent flyer programme. The programme was final up to date in 2012.

Within the final 90 days, Air India began the rollout of its new international model identification throughout visitor touchpoints, launched a brand new consumer-facing web site and cell app, unveiled a brand new assortment of uniforms for cabin and cockpit crew designed by Indian superstar couturier, Manish Malhotra, and inducted the Airbus A350 plane into its fleet.