In the present day, the World Well being Group (WHO) and TikTok, a platform for short-form cell movies, introduced a year-long collaboration aimed toward offering folks with dependable, science-based well being info. This displays WHO’s dedication to leveraging a number of digital communication platforms to extend outreach to folks globally, to advertise well being literacy, wholesome behaviours and actions in an more and more digitized world.
Social media platforms may be vital sources of data that affect health-related behaviours and selections. One in 4 younger adults actively search information content material on social media platforms, together with TikTok. We additionally know that individuals are more and more being focused with misinformation and malinformation on these digital channels. The brand new collaboration between WHO and TikTok is to assist addressing these challenges by selling evidence-based content material and encourage optimistic well being dialogues.
“This collaboration can show to be an inflection level in how platforms may be extra socially-responsible. The intersection of well being and expertise presents a possibility to succeed in folks of all ages, the place they’re, once they need to entry,” mentioned Dr Jeremy Farrar, WHO Chief Scientist. “By working with TikTok and others, we’re serving to folks entry credible info and have interaction in scientific discourse that collectively helps form a more healthy future for all.”
Selling improved well being literacy via influencer engagement
With over 1 billion folks as a part of its world group, TikTok is utilizing its platform and expertise to lift well being consciousness and enhance entry to reliable info. By breaking stigmas, sharing impactful tales, offering sources to help these in want, and constructing robust communities, TikTok goals to make a optimistic impression on folks’s well-being.
“We all know that hundreds of thousands of individuals come to TikTok daily to share and discover group in all areas of their life, together with their well-being, and we attempt to make sure they’ll discover dependable info on this vital matter. That is why in the present day we’re delighted to be collaborating with the World Well being Group’s Fides community of well being influencers, to additional strengthen this dedication by bringing partaking and authoritative psychological well-being content material to our group,” says Valiant Richey, World Head of Belief and Security Outreach and Partnerships, TikTok.
WHO’s Fides community, launched in 2020, has been mobilizing well being content material creators to counter misinformation and elevate evidence-based content material. With a group of over 800 creators reaching 150 million folks throughout varied platforms, Fides may help improve focused, credible communication to assist folks entry higher well being info.
Dr Alain Labrique, WHO’s Director of Digital Well being and Innovation, emphasised the significance of this initiative: “Creators who perceive their viewers’s wants have a singular alternative to bridge the hole between science and on a regular basis life. That is the place WHO can step in to help influencers in delivering evidence-based info, making certain that well being conversations on platforms like TikTok are each impactful and knowledgeable.”
The collaboration will develop efforts round a lot of related well being subjects, translating science-based info into relatable and digestible video content material, with extra help for influencers supplied via TikTok’s creator coaching packages.
In regards to the World Well being Group (WHO)
The World Well being Group is a specialised company of the United Nations chargeable for worldwide public well being. WHO is dedicated to making sure the very best potential degree of well being for all folks, offering management on world well being issues, shaping the well being analysis agenda, setting norms and requirements, and articulating evidence-based coverage choices.
About TikTok
TikTok is the main vacation spot for short-form cell video. Our mission is to encourage creativity and produce pleasure. TikTok’s world headquarters are in Los Angeles and Singapore, and its workplaces embody New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
