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We watched 150 marketing campaign adverts. Here is what we realized: From the Politics Desk

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September 5, 2024

Welcome to the net model of From the Politics Desk, a night publication that brings you the NBC Information Politics crew’s newest reporting and evaluation from the marketing campaign path, the White Home and Capitol Hill.

In immediately’s version, nationwide political reporter Bridget Bowman breaks down what the post-Labor Day flood of Home adverts inform us concerning the broader political surroundings. Plus, chief political analyst Chuck Todd examines how Kamala Harris and Donald Trump try to painting one another because the incumbent within the 2024 race.

Sign up to receive this newsletter in your inbox every weekday here.


3 key 2024 tendencies, as advised by the battle for the Home

By Bridget Bowman

The presidential race has been raging for months, however many Home campaigns save their sources for the ultimate stretch earlier than unloading their cash on the problems that they most wish to spotlight. That’s occurring proper now, with a wave of latest TV adverts hitting battleground districts round Labor Day. And what’s occurring within the Home speaks volumes concerning the political surroundings that may even resolve the presidential election.

Listed below are three massive takeaways: 

1. Harris and Trump are largely absent from the Home campaigns proper now.

An NBC Information evaluation of almost 150 broadcast TV adverts that aired during the last week within the 44 best Home districts recognized by the Prepare dinner Political Report with Amy Walter discovered no Democratic adverts name-checked Donald Trump and simply 4 GOP adverts immediately referenced or confirmed Kamala Harris.

It’s arduous to think about that will be the case if Joe Biden hadn’t dropped out of the race.

2. Value of dwelling is paramount, particularly amongst Republicans.

The excessive price of dwelling stays prime of thoughts for voters, and the problem has been dominating Home races, with almost 1 / 4 of adverts referencing the problem. Round 40% of latest GOP adverts have targeted on price of dwelling, in contrast with round 16% of Democratic spots. Republicans view this challenge as a salient one for the celebration up and down the poll, with voters in latest polling giving Trump larger marks on the financial system than Harris. 

3. Democratic assaults on abortion are largely going unanswered, whereas GOP assaults on the border are prompting a response. 

Democrats are occurring offense on abortion entry, echoing a key argument from the Harris marketing campaign. Abortion was the highest challenge throughout Democratic spots, referenced in 30% of the celebration’s adverts within the final week. Simply two Republicans launched adverts during the last week on these points. 

Whereas Republicans have launched assaults on border safety, extra Democrats have responded to these missives, with about 20% of Democratic adverts mentioning the problem. It echoes Harris’ choice to go up with a border advert inside weeks of turning into the Democratic presidential candidate, after Biden didn’t run a single TV advert on the border throughout his 2024 marketing campaign.

Read more →


How Gen Z voters are viewing the Harris-Trump matchup

By Stephanie Perry and Marc Trussler

A brand new NBC News Stay Tuned Gen Z Poll, powered by SurveyMonkey, reveals that Harris has opened up a lead over Trump with younger voters, however is lagging behind Biden’s 2020 margins with the vital bloc. 

Half of registered voters below 30 mentioned they supported Harris, in contrast with 34% for Trump. One in 10 respondents mentioned they won’t vote within the presidential election, whereas 6% mentioned they backed one other candidate. 

Harris is backed by 60% of younger voters who say they’re nearly sure that they are going to solid a poll this fall. That determine pulls in step with the 60% of 18- to 29-year-olds received by Biden 4 years in the past, based on NBC News exit poll results.

Gender hole: Younger girls mentioned they’re going to vote for Harris by 30 factors. Younger males additionally mentioned they favor Harris, however by solely 4 factors over Trump.

Training hole: Harris led Trump amongst school graduates (56% to 30%) and at present enrolled school college students (54% to 29%). Assist between the 2 candidates is tied at 41% amongst younger voters with out a school diploma who are usually not at present enrolled at school.

On the problems: Three in 10 voters below 30 mentioned inflation and cost of living is a very powerful downside going through the nation, adopted by threats to democracy (11%) and abortion (9%).


Harris and Trump attempt to paint one another because the incumbent 

By Chuck Todd

How do you maintain a change election — when the 2 candidates are a sitting vp and the newest former president?

That query could masks itself as a riddle, however who voters resolve is “the incumbent” is definitely the only most essential query if you’re attempting to determine who’s going to win the 2024 election. 

Briefly, the candidate who loses will doubtless be the one {that a} majority of swing voters view as extra “incumbent-like” of their minds. And the talk subsequent week will go a good distance in establishing that, relying on how effectively the candidates do at portray the opposite as half of the present downside. 

There’s an apparent motive why each campaigns are furiously attempting to solid the opposite because the incumbent: The citizens is grumpy and has been for nearly the whole twenty first century.

Once you step again and study the U.S. voters’ tackle whether or not the nation is headed in the appropriate path or off on the improper observe, the nation has principally been on the aspect of “improper observe” for almost 20 years — name it a large and generation-long political recession.

And our presidential and midterm election outcomes in that point have indicated {that a} majority of mentioned citizens was on the lookout for change.

Solely two nationwide elections on this century — 2004 and 2012 — didn’t see a flip of one of many following three Washington energy facilities: the White Home, which has modified partisan palms 3 times (2008, 2016 and 2020); the Senate 4 instances (2002, 2006, 2014 and 2020); and the Home 4 instances (2006, 2010, 2018 and 2022). 

Each candidates are and must be having a tough time making the case for change merely because of their present and former jobs.

Read more from Chuck →



🗞️ As we speak’s prime tales

  • 🎯 Focusing on Russia: The Departments of Justice, State and Treasury introduced Wednesday a joint effort to focus on with sanctions and legal costs what the Biden administration says are Russian government-sponsored makes an attempt to govern U.S. public opinion forward of the November election. Read more →
  • 👀 Shutdown watch: Home Republican leaders are weighing their choices after Trump pressured them to close down the federal government on the finish of this month if Congress doesn’t cross a proposal to ascertain new election guidelines. Read more →
  • 2020 whiplash: Trump acknowledged throughout an interview with podcaster Lex Fridman that he misplaced the 2020 election “by a whisker,” although he later mentioned the competition “was a fraud.” Read more →
  • 🙅 Low vitality: Business specialists are casting doubt on Trump’s vow to chop vitality prices in half inside 12 months of taking workplace. Read more →
  • 🗣️ Trump speak: As Trump tries to win over Jewish voters, he’s made some extent of attacking three of probably the most distinguished Jewish People in politics and criticizing any Jew who backs Democrats as “an absolute idiot” who wants “their head examined.” Read more →
  • 📃 Home Republicans vs. Walz: A Home committee issued subpoenas to Minnesota Gov. Tim Walz and others over how they responded to what federal prosecutors have known as the biggest pandemic fraud schemes within the nation. Read more →
  • Follow live election coverage here →

That’s all from the Politics Desk for now. When you’ve got suggestions — likes or dislikes — e mail us at [email protected]

And when you’re a fan, please share with everybody and anybody. They’ll enroll here.



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