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Sridhar Keppurengan, Enterprise Head of Cross Border Funds at Visa India and South Asia, says agency is making certain that worldwide credit score and debit playing cards are extensively accepted at hospitals and wellness centres
Fee know-how agency Visa India is increasing its digital fee options to cater to the rising curiosity in experiential journey and medical tourism, stated Sridhar Keppurengan, Enterprise Head of Cross Border Funds at Visa India and South Asia.
Visa playing cards are at the moment accepted in over 200 international locations and territories. “This widespread acceptance helps Indians who prioritise genuine connections and immersive experiences, pushed by social media and the development in the direction of lesser-known locations and eco-friendly practices,” he stated.
India’s tourism business is a major contributor to the economic system, with a market dimension estimated at Rs 1,004.3 crore in 2023.
Additional, wellness tourism is a very rising as a promising phase. In 2024, the wellness tourism market was valued at roughly Rs 159.1 crore, and it’s projected to achieve Rs 265.5 crore by 2029.
“Medical tourism is a big contributor to India’s inbound journey business with a major variety of individuals timing their visits for each minor dental or beauty procedures or main interventions that price a fraction of what it will within the West,” famous Keppurengan. He stated that Visa is making certain that worldwide credit score and debit playing cards are extensively accepted at hospitals and wellness centres, minimising the anxieties related to money conversion or holding giant quantities of money.
“Visa supplies strong, round the clock safety in opposition to fraud making card transactions safer,” stated Keppurengan.
India’s mix of historic therapeutic practices like Ayurveda, Siddha, and Yoga, mixed with its biodiversity, makes it a first-rate vacation spot for wellness vacationers. Cities like Mumbai, Chennai, New Delhi, and centres in Rishikesh and Kerala have gotten widespread for these therapies.
“India has firmly established itself as a number one international wellness vacation spot by seamlessly integrating historic therapeutic practices like Ayurveda, Siddha, and Yoga with its huge biodiversity, making it an interesting choice for wellness travellers in search of economical decisions,” Keppurengan elaborated.
Digital platforms have simplified entry to wellness providers, enjoying an important function within the sector’s development. “The emergence of digital platforms has simplified each discovery and entry to those providers, enjoying a key function within the enlargement of wellness tourism in India,” added Keppurengan.
Below the ‘Unimaginable India’ banner, the Ministry of Tourism is selling wellness tourism and partnering with states and Union Territories to boost it. The Ministry of Ayush advocates conventional wellness strategies by initiatives like Worldwide Yoga Day and the Ayush Grid. In the meantime, the personal sector is establishing wellness hubs and investing in coaching practitioners to fulfill worldwide requirements.
Initially Printed at BUSINESSTODAY
