Warner Bros Discovery‘s 2024 Paris Olympic Video games plans are constructing momentum.
WBD has revealed plans for “wall-to-wall” protection of the Olympics, which start later this month within the French capital. Eurosport will present the video games throughout 47 markets in 19 languages via Max and Discovery+ and on most of its tv channels.
This can whole 3,800 hours, with each second of the occasions streamed — together with all 329 medal ceremonies, and the opening and shutting ceremonies supplied in HDR. WBD has owned the worldwide rights to the Olympics because the 2018 Video games, and sub-licenses feeds to public and business broadcasters in native territories, because of the Worldwide Olympic Committee’s insistence they’re aired on free-to-air TV all over the world.
A presenting line up of TV expertise and sports activities stars consists of Germany’s Boris Becker, Fabien Hambüchen and Fanny Rinne; the UK’s Laura Woods, Ugo Moyne, James Cracknell and Tom Daley; and Sweden’s Carolina Klüft. Others embody Arnaud Tournant and Alain Bernard from France, Lydia Valentin and Carla Suárez Navarro from Spain, Catalina Ponor from Romania, Ranomi Kromowidjojo from the Netherlands and Italian-Argentinian Hugo Sconochini.
They are going to be reporting from a WBD Home rooftop studio on high of a lodge close to the Eiffel Tower, along with native market studios. There can be a complete of 400 commentators throughout WBD’s protection.
On the streaming aspect, all 32 Olympic sports activities may have their very own devoted web page the place particular occasions could be added via Max. Gold medal alerts will inform viewers of imminent occasions. Fifteen sports activities can even get timeline marker options so customers ca navigate to key moments shortly, whereas a curated mix of live-events, highlights and extra protection can be supplied on simulcasts of Eurosport 1 and Eurosport 2 via the apps.
Snapchat content material will take viewers behind the scenes, with a free every day present obtainable to viewers within the UK and France. Looney Tunes characters will supply explainers on what performances can be wanted to win in Looney Tunes: Sports activities Made Easy shorts.
There can even be a Eurosport-produced doc, 4 August – An Olympic Odyssey launching right this moment on Eurosport, Max and Discovery+, which can analyze monumental moments from this date all through Olympic historical past, akin to Jesse Owens humiliating Hitler in 1936 and the ‘Tremendous Saturday’ that noticed Staff GB win a number of golds at London 2012.
Scott Younger, Group SVP Content material, Manufacturing and Enterprise Operations at WBD Sports activities Europe, mentioned: “Because the Residence of the Olympics and powered by the best storytelling engine anyplace, Staff Eurosport stands unmatched when it comes to Olympic experience and expertise. We now have assembled an unbelievable solid of greater than 100 of the best Olympians from throughout Europe to ship top-class perception, evaluation, and leisure throughout 19 thrilling days of competitors. Drawing on their very own private Olympic journeys, they’ll convey all of the moments that matter to life for hundreds of thousands of followers throughout the continent.
“Taking audiences nearer to the motion and tales, followers may have entry to the final word and unmissable Olympic companion expertise on Max and discovery+. Boosted by new in-app enhancements, customisable options and thrilling unique content material, these platforms would be the solely place to get pleasure from each second of the Olympics and are set to drive even larger fandom, leisure and keenness whereas igniting the Olympics like by no means earlier than.”
On the final Olympics in Tokyo, greater than 175 million individuals watched Discovery’s Olympics protection via digital and TV, which WBD claims is 13 occasions greater than the PyeongChang Winter Olympics two years earlier than. One other 200 million watched on channels with sub-license agreements, together with 45 nationwide broadcasters in Europe.
The Paris Olympics start on July 26 and run via till August 11.
