The publish Sofitel’s 60th Anniversary: A year of celebrations appeared first on TD (Journey Day by day Media) Travel Daily Media.
Sofitel Bangkok Sukhumvit accomplished spectacular transformation on the finish of 2023 and can host a 60th anniversary occasion on its rooftop in August.
For the previous 60 years, Sofitel has been embodying French artwork de vivre everywhere in the world. This 12 months, the model’s diamond jubilee can be marked by a collection of 120 unique occasions and experiences that can happen all through 2024, designed for friends throughout the globe. Rendezvous with Sofitel in Asia for an distinctive celebration!
A diamond jubilee celebrated in type
And the model goes even additional: many surprises can be unveiled all year long to have a good time its 60th anniversary with type. Beginning with two main bulletins initially of the 12 months: a brand new model movie and a collaboration that sparkles. The target: to reaffirm the model’s pillars, from French Zest and dedicated luxurious to an heartfelt service tradition and the deployment of the emblematic Cultural Hyperlink.
New ambassadors and a brand new model movie
Acclaimed actors Gillian Anderson and Dali Benssalah are Sofitel’s new model ambassadors
In April 2024, Sofitel unveiled a brand-new marketing campaign headlined by two new model ambassadors: actors Gillian Anderson and Dali Benssalah. The marketing campaign contains a quick movie titled The Encounter, which takes place within the flagship lodge Sofitel Mexico Metropolis Reforma, the epitome of a model platform that’s consistently evolving.
A collaboration with Courbet, sustainable jeweller
On the similar time, Sofitel unveiled its new collaboration with the primary sustainable jeweller on Place Vendôme in Paris: Courbet, which has designed an unique jewelry line that sumptuously expresses the shared values of the 2 Maisons, symbolizing Sofitel’s diamond anniversary. The gathering contains 18 unique creations that every embody the Sofitel Cultural Hyperlink. There are diamond pave earrings, wire bracelets obtainable in several colours, pendant necklaces, and rings adorned with ethically sourced diamonds.
60 years of historical past, ardour and authenticity
A pioneer of the French luxurious hospitality, Sofitel has been spreading the French artwork de vivre all over the world for 60 years. On June 26 1964, Sofitel opened its first lodge in Strasbourg, Alsace. A area that epitomizes all that France has to supply – connoisseur delicacies, picturesque structure and singular landscapes.
Ten years later, the model embarks on a world enlargement trajectory, with one goal in thoughts: to deploy its know-how on each continent, highlighting what makes every vacation spot totally different. Sofitel has been the primary French luxurious lodge model working on each continent – Europe, North and South America, Oceania, Africa and Asia.
A celebration of cultural and culinary collaborations in Asia
Sofitel Legend Metropole Hanoi relaunched its Heritage Wing in 2024 following an intensive and stylish refurbishment. Sofitel’s 60th anniversary celebrations can be marked with a collection of cultural experiences and culinary collaborations at resorts and resorts all throughout Asia, as friends are invited to embark on a journey of discovery from June. Three of Sofitel’s acclaimed cooks – Charles Degrendele of Sofitel Legend Metropole Hanoi, Yvan Collet of Sofitel Macau at Ponte 16, and Mikael Robin from Sofitel Ambassador Seoul Resort – have already delighted diners with a collection of beautiful “4 arms” eating experiences.
The celebrations will transfer on to Singapore on 29 & 30 June, as 5 of Sofitel’s gifted govt cooks come collectively at Sofitel Singapore Metropolis Centre for a rare 10 Arms Collaboration Dinner, which celebrates 60 years of mixing French zest with native traditions. This can be adopted by one other unique epicurean night at Sofitel Bangkok Sukhumvit in August, with extra thrilling occasions and gastronomic gatherings set to be revealed within the coming weeks. Keep tuned for updates!
Sofitel now encompasses lots of the most charming locations throughout Southeast Asia and Korea. From the historic grace of Sofitel Legend Metropole Hanoi and the cultural allure of Sofitel Luang Prabang and Sofitel Angkor Phokeethra Golf & Spa, to the idyllic island fantastic thing about Sofitel Bali Nusa Dua and Sofitel Sentosa, and the city vitality of Sofitel Saigon Plaza, Sofitel Bangkok Sukhumvit, Sofitel Singapore Metropolis Centre, Sofitel Ambassador Seoul, and Sofitel Kuala Lumpur Damansara, Sofitel infuses the spirit of joie de vivre into each locale.
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