Quaker Oats introduced that Aunt Jemima will return to the packaging of syrup bottles in 2025.
A rumor circulating on-line claimed that Quaker Oats reported it deliberate to carry again the title and picture of Aunt Jemima on syrup bottles in 2025.
For instance, the Fb web page SpaceX Fanclub posted (archived) a meme on Nov. 2 studying, “Quaker Oats Faces Rising Backlash, Decides to Convey Again Aunt Jemima.” The identical web page additionally posted (archived) one other meme on Nov. 3 that learn, “Quaker Oats Bows to Backlash, Brings Again Aunt Jemima: ‘Aunt Jemima Is Again!'”
Beneath each posts, a number of managers for the SpaceX Fanclub Fb web page posted feedback linking to an article on esspots.com. The headline of that article learn, “Quaker Oats Bows to Backlash, Brings Again Aunt Jemima: ‘Aunt Jemima Is Again!'”
That article started:
In a transfer that has left breakfast tables throughout America each shocked and amused, Quaker Oats has formally reversed its resolution to retire the Aunt Jemima model, bowing to what firm insiders describe as “unprecedented backlash” from pancake lovers in every single place. Almost three years after rebranding to “Pearl Milling Firm” and hoping to modernize their picture, Quaker Oats is bringing Aunt Jemima again, citing “public demand” as their cause for the surprising reversal. The slogan? An easy declaration: “Aunt Jemima is again.”
The choice comes after waves of social media pleas, offended buyer emails, and even a number of pancake protests, all from customers who stated that breakfast “simply wasn’t the identical” with out Aunt Jemima. For Quaker Oats, the preliminary rebranding was meant to point out sensitivity to the racial stereotypes the character as soon as represented. However with the rebrand met with tepid gross sales and an outpouring of nostalgia, Quaker determined it was time to carry the syrup-slinging aunt again.
“After listening to our clients, we realized Aunt Jemima was by no means only a model; she was a practice,” defined Quaker Oats spokesperson Jenna Wheaton. “Positive, we needed to replace our values, however apparently, so does everybody else… proper again to Aunt Jemima.”
Some social media customers appeared to interpret the rumor as a factual recounting of real-life occasions. For instance, one individual commented on Fb: “I am glad she’s again. They need to by no means have taken her away.” One other consumer remarked, “Making America nice once more. Aunt Jemima, you might be beloved.”
Nevertheless, there was no evidence Quaker Oats had introduced it was altering the title of its syrup product from its pretty new title, Pearl Milling Co., again to its unique Aunt Jemima branding. Likewise, no respected media retailers had reported on such information.
Relatively, the esspots.com web site described its output as satirical in nature, together with on its “About Us” page and as a label above articles. The Facebook page for SpaceX Fanclub additionally stated, “We submit SATIRE, nothing on this web page is actual.”
Additional, the rumor originated in October 2024 with other posts from the America’s Final Line of Protection (ALLOD) community of Fb pages and web sites. The ALLOD community’s main Fb web page additionally describes its content material as “satire/parody” and an “leisure web site.” It additionally dubs itself as a “community of trollery,” and provides in its introduction: “Nothing on this web page is actual.”
ALLOD additionally initially shared the fictional story on certainly one of its web sites, The Dunning-Kruger Occasions. That story contained quite a few hints of the rumor’s satirical theme.
Snopes has addressed different rumors in regards to the syrup model prior to now, such because the false declare Nancy Inexperienced died a millionaire from the cash she earned portraying the fictional Aunt Jemima in promotional settings.
For background, right here is why we alert readers to rumors created by sources that decision their output humorous or satirical.
