PCOA and BEIA signal MOU to strengthen enterprise occasions trade in Australia and New Zealand

The Skilled Convention Organisers Affiliation Inc (PCOA) and Enterprise Occasions Trade Aotearoa (BEIA) have signed a Memorandum of Understanding that goals to reinforce the enterprise occasions trade throughout Australia and New Zealand.

This strategic partnership underscores the significance of collaboration and the shared imaginative and prescient of each organisations to raise the sector’s international competitiveness and sustainability. The signing occurred at BEIA’s annual flagship tradeshow for enterprise occasions professionals, MEETINGS 2024 in Rotorua.

The MOU has been within the making for over 12 months, with PCOA President Barry Neame and BEIA CEO, Lisa Hopkins on the helm, diligently working to convey this landmark settlement to fruition. Their dedication to fostering sturdy relationships and leveraging synergies between these two key enterprise occasion associations highlights the essential position of co-operation in driving trade progress and resilience.

This partnership comes at a pivotal time for the enterprise occasions trade, which has confronted unprecedented challenges lately. By combining assets and experience, PCOA and BEIA are poised to offer enhanced help to their members, fostering innovation and excellence in occasion planning and execution. The MOU will facilitate data sharing, and the event {of professional} requirements that mirror the best trade benchmarks.

PCOA President, Barry Neame, visiting New Zealand from Canberra, and BEIA Chief Govt Lisa Hopkins signed the settlement collectively. They have been joined by BEIA Board Chair, Martin Snedden and Arna Wahl Davies, Chair of the BEIA Accredited PCO group,  PCOA Councillor, and New Zealand consultant. Members of the Accredited PCO group additionally witnessed the signing.

Barry Neame says this settlement marks a big milestone for the 2 organisations.

“By working collectively, we are able to harness our collective strengths to create a extra dynamic and resilient enterprise occasions sector. Our members will profit from elevated alternatives for skilled improvement and collaboration, finally enhancing the standard and influence of occasions throughout our areas.

Lisa Hopkins says the signing of this MOU is a testomony to the sturdy relationship between BEIA and PCOA.

“We recognise the immense potential that lies in our collaboration, and we’re excited to embark on this journey collectively. Our shared aim is to help our members, enterprise companions, and suppliers and showcase the distinctive capabilities of the enterprise occasions trade in Australia and New Zealand.”

Innovation is a key focus of the settlement. “Each our organisations are encouraging new approaches and artistic options, and it’s thrilling to be sharing data and concepts for our mutual success,” she says.

The MOU units the stage for a spread of collaborative initiatives, together with advocacy efforts, and academic applications designed to deal with the evolving wants of the enterprise occasions trade. By working collectively, PCOA and BEIA goal to create a unified voice that may successfully help the enterprise occasions communities.

PCOA represents occasion administration professionals throughout Australia and New Zealand. Enterprise Occasions Trade Aotearoa (BEIA) is the membership-based affiliation for New Zealand’s enterprise occasions sector.

Their settlement, which has a time period of 4 years, recognises the 2 numerous organisations’ persevering with shared curiosity within the promotion of the occasions trade, skilled improvement actions, and upskilling of practitioners.