ITB China 2024 closes with nice success, boasting greater than 27,500 Enterprise Conferences

ITB China 2024, the journey commerce present targeted on China’s journey market, has concluded its fifth version, marking an unprecedented 12 months of regrowth and optimism for the Chinese language journey business. Greater than 15,000 attendees, over 1000 chosen patrons, and round 250 media representatives participated within the occasion, underlining the excessive demand and elevated curiosity of and within the Chinese language journey market. The present facilitated +27,500 enterprise conferences, reflecting the colourful enterprise environment and eagerness for face-to-face interactions throughout all three days. With over 600 exhibitors from greater than 80 international locations, the occasion highlighted the strong restoration and additional potential of China’s journey market.

Since 2023, China’s journey market has been on a gentle upward trajectory, supported by improved visa insurance policies and elevated flight capability. This 12 months, ITB China demonstrated not solely the restoration of the market, but additionally the robust demand and elevated curiosity from world companions, signaling the potential for continued development.

David Axiotis, Vice President China at Messe Berlin, mirrored on ITB China 2024, stating, “The success of ITB China 2024 underscores the resilience and potential of China’s journey business. Our present has set a brand new benchmark for business occasions. It’s propelling the Chinese language journey market to new heights, fostering world partnerships, and driving business development. As we glance forward, we stay dedicated to supporting the journey neighborhood and facilitating alternatives for enterprise enlargement and innovation”.

On 27 Might, the distinguished visitors of ITB China 2024 attended the ribbon-cutting ceremony, together with: Dr. Mario Tobias, CEO, Messe Berlin GmbH;  Ibrahim Faisal, Minister of Tourism, Ministry of Tourism, Republic of Maldives;  David Axiotis, Vice President China, Messe Berlin GmbH; Liu Shijun, Vice Chair and Secretary-Normal, World Tourism Alliance (WTA); Chen Baiyu, President, China Affiliation of Journey Companies (CATS);  Xiong Xing, COO, Journey.com Group

Summit of Journey Trade Leaders

The newly launched ITB China 2024 C-Talks set the stage for an impactful gathering of the best stage. This unique closed-door occasion introduced collectively presidents, founders and C-level executives from China’s high journey companies with highest stage vacation spot representatives and worldwide tourism leaders, addressing key subjects of the Chinese language and world journey business, resembling China’s outbound journey restoration, elevated demand for native experiences, and future traits within the journey business. The profitable completion of the C-Talks occasion demonstrates the affect and skill of ITB China to convey collectively the important thing gamers of the Chinese language market and world journey business.

Along with Companion Vacation spot Maldives, the Grand Opening Dinner featured 600 esteemed visitors and VIP from the worldwide and Chinese language journey business. Welcome speeches got by Dr. Mario Tobias, CEO of Messe Berlin; Zihuny Rasheed, Deputy Managing Director of Maldives Advertising & PR Company and Liu Shijun, Vice Chair and Secretary-Normal of WTA.

Greater than 600 Exhibitors and 1000 hand-selected high patrons engaged in over 27,500 conferences, fostering partnerships, new collaborations and enterprise. The optimistic suggestions from attendees underscores ITB China’s positioning as China’s premier journey occasion.

Zihury Rasheed, Deputy Managing Director of MMPRC, this 12 months’s Companion Vacation spot, famous, “We determined to take part in ITB China on this scale as a result of it’s the good place for B2B networking and conferences, in addition to assembly the fitting media. As this 12 months’s Companion Vacation spot, we’ve had a really profitable present. The standard of the guests was wonderful, we’ve had high-level conferences with critical patrons and really engaged guests all through the present”.

Zhang Nan, Managing Director of China Consolation Journey famous: “This 12 months’s present was nice, with enormous visitors. I noticed many world locations joined by their native journey corporations and companies showcasing their merchandise. Moreover, there was a big enhance within the variety of Chinese language patrons. I look ahead to seeing ITB China proceed to enhance and foster much more synergistic cooperation between abroad suppliers and their Chinese language companions.”

Sally Sedky, Head of Tourism Advertising, Bahrain Tourism & Exhibitions Authority: “ITB China is among the most essential platforms, we’re very impressed with the standard of the patrons and we will see that there’s potential for future partnerships with the journey commerce in China. We’re simply beginning out within the Chinese language market and being at ITB China is a vital platform to keep up that.”

Yan Zheng, Vice President of Grand China MICE and Normal Supervisor of its Shanghai department: “Within the first half of 2024, we noticed vital development within the outbound journey market. Each the variety of teams and the size of enterprise have elevated, with demand far exceeding that of final 12 months. I attend ITB China yearly, and the sources provided by locations this 12 months align intently with our wants. Moreover, merchandise from area of interest locations have confirmed very useful to us”.

Highlight on Inbound Journey and MICE section

With latest visa coverage changes favoring inbound journey to China, ITB China skilled elevated curiosity from worldwide stakeholders. ITB China 2024 kicked off with the Beijing Evening along with the Beijing Municipal Tradition and Tourism Bureau and China Tourism Group on the eve of the present, a culturally impressed networking occasion designed to advertise inbound tourism particularly to the Beijing area.

The “Chinese language Tourism Vacation spot Abroad Advertising Workshop” on 28 Might was additionally extremely profitable, fostering invaluable discussions on leveraging China’s inbound journey via branding campaigns and the highlighting of scenic landscapes and handy, fashionable infrastructure. The workshop attracted a various vary of members, together with worldwide media, patrons, journey corporations, Chinese language locations, native resorts, and journey companies. Exhibitors from greater than 10 Chinese language locations, together with Beijing, Lhasa, Chengdu, Shanghai, Ningxia, Guangxi, Shaanxi, Fujian, Jiangsu, and Guangzhou, participated within the workshop.

Zhang KeXiong, Assistant Normal Supervisor of CTG Journey, President of Inbound Tourism Department of China Affiliation of Journey Companies: “I used to be instantly impressed by the numerous enhance within the number of exhibitors and the variety of collaborating international locations. Moreover, from the angle of the attendees, the variety of guests has far exceeded that of another exhibition I’ve attended in China thus far. I really feel that the spring of journey, particularly for inbound tourism, is upon us, and ITB China is a superb platform for us to conduct enterprise with abroad journey brokers and suppliers”.

The launch of the China Inbound Journey section supplied insights into tapping into the Chinese language tourism market, underlined by a MOU signing ceremony between the German Journey Affiliation, DRV, and ITB China. The MOU was signed by Norbert Fiebig, President of the German Journey Affiliation (DRV) and Dr. Mario Tobias, CEO of Messe Berlin GmbH, marking a big step in strengthening in the direction of enhancing cooperation and fostering development within the tourism sectors of each areas.

This 12 months’s occasion additionally highlighted MICE and Company Journey, drawing consideration from each exhibitors and over 800 patrons. A particular speed-dating occasion facilitated face-to-face conferences between 40 high-level company patrons and exhibitors.

With 100 high-profile audio system overlaying ITB China Convention greater than 50 subjects, the served as a data hub, offering attendees with market insights and revolutionary concepts. Organized in cooperation with TravelDaily, the periods facilitated the trade relating to cutting-edge traits and practices. Individuals recommended the dynamic content material and fascinating discussions on subjects encompassing China Outbound Journey, MICE, Enterprise Journey, Journey Know-how, and new this 12 months, China Inbound Journey, solidifying its place as China’s premier business suppose tank. Those that missed periods can evaluation content material on-line through the ITB China Platform, which can be revealed shortly.

Different networking occasions such because the fifth version of the ITB China Cruise Evening with Journey.com Group, Lunch & Hyperlink with PROMPERU, the After-Present Sundowner with TUI BLUE Resorts & Resorts, and the “Meet the Media” networking occasion supplied invaluable alternatives for attendees to attach and collaborate sooner or later.

Save the Date for ITB China 2025

ITB China 2025 is scheduled for Tuesday, 27 Might to Thursday, 29 Might.  Early-bird exhibitors who safe their stands earlier than June thirtieth will get pleasure from a ten% low cost on their stand orders