ibis celebrates its fiftieth anniversary

This 12 months, ibis, the world’s finest recognized financial system lodge model, celebrates its fiftieth  anniversary. ibis was established in 1974 on three core guarantees: affordability, innovation and high quality.  Democratising journey and hospitality, it was the primary lodge model in Europe to make a top quality,  comfy night time’s keep accessible to all. At present ibis is the main world financial system lodge model, with  greater than 2,500 places in 79 international locations throughout the three manufacturers: ibis, ibis Kinds and ibis funds.  Persevering with to interrupt new floor with a pipeline of over 320 resorts, ibis manufacturers will proceed to develop  its presence to new markets in 2024 and past, marking its 50^th anniversary by opening into its 80^th nation by the tip of the 12 months, with the launch of the ibis Kinds Reykjavik Muli in Iceland.

In recognition of fifty years of market management and hospitality for all, this 12 months ibis will launch a brand new  model tradition program, world worker ambassadorship and model marketing campaign, doubling down on the  model’s founding rules and reminding the world that ibis is the market chief and a model to like due to its individuals.

“ibis is a real energy model. Recognized the world-over, ibis democratised journey, making high quality journey  experiences doable for everybody, regardless of funds,” mentioned Karelle Lamouche, Chief  Business Officer, Premium Midscale & Economic system manufacturers, Accor. “The fiftieth anniversary of ibis  isn’t just a celebration, it’s a testomony to 5 a long time of unwavering dedication to creating journey  doable, providing caring hospitality for all and the model’s undisputed management within the financial system

phase. This 12 months we proudly have a good time our anniversary and the individuals and communities which have  stayed with us and grown with us. For 50 years, we now have welcomed and developed our individuals, giving  them a basis in hospitality excellence, fuelling their expertise and fervour. The ibis manufacturers are the place  individuals begin their profession and the place individuals first begin to journey. Folks begin, and keep, with ibis. This has  been true for 50 years and can stay true for the following 50 as a result of we all know ibis is a uncommon gem and  persons are what makes the distinction.”

Europe’s first financial system hospitality model opened its first lodge in Bordeaux in 1974. The model grew  shortly, first in Europe, then worldwide, proving that resorts may serve friends with standardised high quality,  nice design, consistency and reliability, at an inexpensive value. Welcoming all travellers, ibis led the  manner in making a cushty and high quality night time’s keep accessible to all, reinforcing this promise with the  launch of the progressive Candy Mattress^TM, which we discover as we speak in ibis properties around the globe. The ibis  community grew at a quick tempo as a trailblazer of standardisation, revolutionising worldwide journey by  guaranteeing travellers may benefit from the reassurance of familiarity in ‘international’ journey.

In 2012, Accor established the ibis household, consisting of three manufacturers, ibis, All Seasons (now ibis Kinds) and Etap Resort (now ibis funds). At the moment, the ibis manufacturers represented greater than 1,600 resorts  worldwide. Since then, Accor has added almost 1,000 properties globally throughout the three manufacturers,  bringing the whole to greater than 2500 resorts in 79 international locations, because of the power of the ibis model.

Accor visitor information* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the  power of ibis’ founding rules, revealing friends select the ibis manufacturers for worth, getting essentially the most  out of their keep; comfort, well-located resorts with all of the necessities; and the expertise, delivered  by pleasant employees** guaranteeing a hassle-free keep.

Pushed by the power of the ibis model, the distinct three sub-brands – ibis, ibis Kinds and ibis funds – every have a special model design, character and promise, all unified by the ibis spirit of openness  and the promise of affordability, comfort and luxury:

– ibis provides caring hospitality for all, a spot the place every visitor enjoys a cushty, good-quality  stick with vibrant social areas, usually utilizing music to attach individuals. Contemporary, new design  ideas are being rolled out around the globe to nice acclaim, bringing the model’s imaginative and prescient of  inexpensive, comfy, social design to life by means of three progressive standardised ideas,  Plaza, Agora and Sq..

– ibis Kinds provides artistic versatile hospitality, powered by glorious consolation and distinctive designs  to encourage our friends to precise their very own artistic character. ibis Kinds, every with its personal  design, has 640+ places and 640+ designs worldwide.

– ibis funds a easy provide of a sensible and comfy keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil

Proper: ibis Kinds Copenhagen Orestad, Denmark

Collectively, ibis, ibis Kinds and ibis funds present comfy stays, high quality design, pleasant service and  inexpensive journey experiences in central and metropolis places worldwide, with almost 1700 resorts in Europe,  greater than 300 resorts within the Americas, greater than 330 in Better China and over 250 throughout the Center  East and Asia Pacific.

“The fiftieth anniversary is about reinforcing our place because the main model within the financial system lodge  phase and embracing our future with renewed vitality and enthusiasm,” provides Lamouche. “For 50  years ibis has obtained the necessities proper and delivered them with coronary heart. Persons are the differentiator for  ibis, as a result of we all know you’ll get essentially the most out of your journey once we put essentially the most into your keep.”

Visitors, abilities and locals can sit up for an thrilling 12 months with anniversary occasions, celebrations  and new lodge openings around the globe.