Hilton proclaims two Icelandic Motels, together with the primary internationally branded countryside property within the north of Iceland

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Hilton introduced a franchise settlement with Bohemian Motels ehf. to open Akureyri “Skáld” Lodge, Curio Assortment by Hilton, within the northern Icelandic countryside, in addition to a surprising new property in Iceland´s capital metropolis, Reykjavik.  

Nick Good, vice chairman, improvement, UK, Eire & Nordics, Hilton, stated: “Iceland is an extremely fashionable journey vacation spot and we’re excited to develop our portfolio of properties in Reykjavik, in addition to convey the primary internationally branded resort to the Icelandic countryside in Akureyri. Hilton‘s life-style manufacturers have constantly generated alternatives for development in European markets and, along with homeowners like Bohemian Motels ehf., we’re excited to additional set up our presence in Iceland.”

Akureyri “Skáld” Lodge, Curio Assortment by Hilton, will grace the picturesque Hafnarstræti avenue within the coronary heart of Akureyri. Anticipated to open its doorways in summer season 2025, the property will supply 70 meticulously designed rooms, mixing fashionable comforts with a nod to Iceland’s wealthy cultural heritage. The resort will function a tranquil lounge and foyer bar, an all-day restaurant with an outside courtyard, and an modern social membership idea. The world has turn into a key tourism attraction as a consequence of its proximity to the Diamond Circle and Arctic Circle, good for whale watching or observing the spectacular Northern Lights.

A second property positioned in Brietartún, Reykjavík, is slated to open in spring 2026, providing premium life-style lodging underneath certainly one of Hilton´s manufacturers, with extra particulars to be revealed later this yr. Located adjoining to the historic Freemasons’ Corridor and the colourful Hlemmur space, the 170-key property shall be a testomony to Iceland’s dedication to sustainability and innovation in city improvement. With its emphasis on pure supplies and considerate design, the resort will supply visitors a very immersive expertise in Icelandic hospitality.

Magnea Thorey Hjalmarsdottir, managing director of Bohemian Motels ehf, stated: “We’re thrilled to hitch forces with Hilton with the signing of two new resorts in Iceland. Each properties will supply visitors fashionable upscale lodging choices in two key Icelandic vacationer locations, and we’re assured the resorts will appeal to a lot of guests, wanting to absorb a few of the nation´s breathtaking sights.”

The properties will additional bolster Hilton´s present portfolio of 4 resorts in Iceland: Reykjavik Konsulat Lodge, Curio Assortment by Hilton, Cover by Hilton Reykjavik Metropolis Centre, Iceland Parliament Lodge, Curio Assortment by Hilton and Hilton Reykjavik Nordica.

Curio Assortment by Hilton is a worldwide portfolio of greater than 160 distinctive resorts and resorts chosen for his or her distinctive character. Curio Assortment properties permit visitors to get pleasure from unbiased resorts that supply genuine and chosen experiences whereas offering the advantages of Hilton and its award-winning Hilton Honors visitor loyalty programme. Latest additions to Curio Assortment by Hilton embody openings in Florence, Crete and Sardinia.

Bohemian Motels ehf. is a three way partnership owned by Luxor ehf. and Concordia ehf. Concordia, led by trade veterans Magnea Thorey Hjalmarsdottir and Þorsteinn Örn Guðmundsson, who convey many years of experience in resort administration and improvement, together with profitable partnerships with worldwide manufacturers, reminiscent of Hilton.

Visitors of all Hilton properties are in a position to profit from the award-winning Hilton Honors visitor loyalty programme, permitting the almost 190 million members who e-book straight with Hilton to earn Factors for resort stays and experiences. Hilton Honors members can even unlock entry to prompt rewards and advantages, reminiscent of contactless check-in with room choice and unique member reductions.

Akureyri “Skáld” Lodge, Curio Assortment by Hilton shall be positioned at Hafnarstræti 80 – 82, 600 Akureyri, Iceland. The second property introduced shall be located at Bríetartún 3, 105 Reykjavík, Iceland.

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