WASHINGTON, D.C. (October 29, 2024) – The primary 50 public media stations from throughout the nation have been chosen to take part in a second section of the Digital Transformation Program delivered by the Poynter Institute. This system educates, assists, and coaches public media senior leaders and their workers on the very best methods and techniques to remodel their group’s digital operations and tradition to fulfill the wants of native audiences.
Designed in partnership with the Company for Public Broadcasting (CPB) and funded by CPB, the brand new, enhanced program builds upon the energy and success of Poynter’s first Digital Transformation Program, which in 2022-23 skilled 79 public media entities and 458 station personnel.
“CPB is dedicated to advancing innovation,” mentioned Patricia Harrison, CPB president and CEO. “The Digital Transformation Program will present teaching and sources to assist stations speed up their digital improvement and share finest practices for attaining viewers and income development.”
This new section of coaching contains two distinct tracks: a nine-month program referred to as the Fundamentals Observe and a six-month program referred to as the Superior Observe. Every will likely be provided yearly for 3 years starting in 2025 with a capability to coach as much as 225 public media stations.
This primary group of fifty stations will obtain Fundamentals coaching nearly, with stations collaborating in cohorts consisting of 25 station leaders and workers. The custom-made Fundamentals Observe offers one-on-one and peer group teaching periods, complemented by academic webinars, sensible work workouts, and useful resource supplies for the station leaders and their workers members.
“Poynter is happy to welcome these public media professionals to this system as a part of our partnership with CPB,” mentioned Poynter President Neil Brown. “We’re proud to have the ability to assist these stations rework to a extra audience-first, digital focus and construct deeper connections with their group in addition to develop revenues to strengthen their monetary foundations.”
Every station workforce will obtain digital transformation coaching specializing in core methods, instruments, and practices whereas engaged on a selected digital undertaking aimed toward driving viewers engagement and income development. As well as, stations will obtain intensive knowledge analytics coaching to reinforce their knowledge literacy and enhance decision-making capabilities.
The 50 stations chosen for the 2025 Fundamentals cohort embody 22 public radio stations, 12 public tv stations and 16 joint license stations. One group of 25 stations will begin in January 2025 and the opposite in March.
The stations are:
- Alabama Public Tv, Birmingham, AL
- Arizona Public Media, Tucson, AZ
- Ball State Public Media, Muncie, IN
- Central Florida Public Media, Orlando, FL
- Cincinnati Public Radio, Cincinnati, OH
- Cook dinner County Group Radio – WTIP, Grand Marais, MN
- East Tennessee PBS (WETP), Knoxville, TN
- Hawaiʻi Public Radio, Honolulu, HI
- KACV-TV/Panhandle PBS, Amarillo, TX
- KEET-TV/North Coast Public Media, Eureka, CA
- KFAI-FM, Minneapolis, MN
- KGOU Radio, Norman, OK
- KIXE, Redding, CA
- KLRU-TV/Austin PBS, Austin, TX
- KMFA-FM, Austin, TX
- KPCW Radio, Park Metropolis, UT
- KRSU (RSUTV), Claremore, OK
- KRWG Public Media, Las Cruces, NM
- KSJD/KZET, Cortez, CO
- KSMQ Public Tv, Austin, MN
- KUAF 91.3 FM, Fayetteville, AR
- KUNR Public Radio, Reno, NV
- Lakeshore Public Media, Merrillville, IN
- Michigan Public, Ann Arbor, MI
- Milwaukee PBS, Milwaukee, WI
- Mississippi Public Broadcasting, Jackson, MS
- Newark Public Radio (WBGO), Newark, NJ
- Northwest Public Broadcasting, Washington State
- Ozarks Public Broadcasting, Springfield, MO
- Prairie Public, Fargo, ND
- Public Radio Tulsa (KWGS/KWTU), Tulsa, OK
- RI PBS & The Public’s Radio, Windfall, RI
- South Florida PBS, Boynton Seashore, FL
- Southern Oregon PBS (KSYS), Medford, OR
- Texas Tech Public Media — KTTZ/KCOS, Lubbock and El Paso, TX
- Tri States Public Radio, Macomb, IL
- Vincennes PBS – WVUT (& WVUB-FM radio), Vincennes, IN
- WAER Syracuse Public Media, Syracuse, NY
- WDAV Classical Public Radio, Davidson, NC
- WHQR, Wilmington, NC
- Wisconsin Public Radio, Madison, WI
- WNIN Tri-State Public Media, Evansville, IN
- WOSU Public Media, Columbus, OH
- WPBS-TV, Watertown, NY
- WQPT PBS, Moline, IL
- WSKG, Vestal, NY
- WTJU, Charlottesville, VA
- WUFT-TV/FM, Gainesville-Ocala, FL
- WXPN, Philadelphia, PA
- WYSO, Yellow Springs, OH
Media Contact
Jennifer Orsi
Vice President/Publishing and Native Information Initiatives
[email protected]
About CPB
The Company for Public Broadcasting, a personal, nonprofit company created by Congress in 1967, is the steward of the federal authorities’s funding in public broadcasting. It helps help the operations of greater than 1,500 domestically managed and operated public tv and radio stations nationwide. CPB can also be the biggest single supply of funding for analysis, know-how and program improvement for public radio, tv, and associated on-line companies. For extra data, go to cpb.org, comply with us on Twitter @CPBmedia, Facebook and LinkedIn and subscribe for e-mail updates.
About The Poynter Institute
The Poynter Institute is a world nonprofit working to deal with society’s most urgent points by educating journalists and journalism, protecting the media and the complexities going through the business, convening and group constructing, enhancing the capability and sustainability of reports organizations and fostering belief and reliability of knowledge. The Institute is a gold commonplace in journalistic excellence and devoted to the preservation and development of press freedom in democracies worldwide. By means of Poynter, journalists, newsrooms, companies, large tech companies and residents convene to seek out options that promote belief and transparency in information and stoke significant public discourse. The world’s high journalists and rising media leaders depend on the Institute to study new expertise, undertake finest practices, higher serve audiences, scale operations and enhance the standard of the universally shared data ecosystem.
The Craig Newmark Middle for Ethics and Management, the Worldwide Reality-Checking Community (IFCN), MediaWise and PolitiFact are all members of the Poynter group.
Assist for Poynter and our entities upholds the integrity of the free press and the U.S. First Modification and builds public confidence in journalism and media — an important for wholesome democracies. Be taught extra at poynter.org.
