Centara Inns & Resorts claims high spot as Thailand's strongest model of 2024

Centara Inns & Resorts, Thailand’s main resort operator, is thrilled to announce that it has been recognised because the strongest model in Model Finance’s prestigious “Thailand 50” report for 2024. This marks the second consecutive yr that “Centara Inns & Resorts” has topped this distinguished listing, after its flagship five-star idea, Centara Grand, was named as Thailand’s finest model final yr, reaffirming the group’s place on the pinnacle of buyer satisfaction and repair excellence.

Model Finance’s Thailand 50 report evaluates manufacturers based mostly on a variety of standards, together with model fairness, belief, and monetary efficiency. Centara’s achievement (as a company model, moderately than its fashionable Centara upscale resort idea), displays the numerous strides this proud Thai firm has taken in the direction of changing into a high 100 world resort operator by 2027.

The success of Centara Inns & Resorts within the final 12 months was demonstrated by the realisation of a number of main initiatives together with the launch of Centara Grand Resort Osaka, a spectacular 33-storey city icon which marked the group’s debut in Japan. This necessary opening displays how Centara is continuous to introduce its industry-leading manufacturers to key world locations. While in Thailand, the launch of Centara Ayutthaya underscored the corporate’s dedication to bringing world-class hospitality to all components of the dominion, and the current opening of COSI Vientiane Nam Phu, Laos, marked the worldwide debut of COSI, the progressive and reasonably priced life-style model.

Now, Centara will proceed to strengthen its home and worldwide portfolio with a collection of key openings and upgrades in 2024 and past. In Thailand, Centara Life Lamai Resort Samui will begin welcoming company in August this yr, and two of Centara’s flagship Thai motels – Centara Karon Resort Phuket and Centara Grand Mirage Seaside Resort Pattaya – are set to emerge from complete renovations to boost each facet of their lodging, services and providers, and reaffirm their positions as two of the nation’s favorite resorts.

Internationally, the revealing of Centara Mirage Lagoon Maldives in November will mark the primary part of The Atollia by Centara Inns & Resorts, a brand-new multi-island vacation spot within the Indian Ocean. The world’s fourth Centara Mirage challenge, this underwater-themed resort will characteristic a full vary of family-friendly services centred round a waterpark with lazy river. Then in 2025, will probably be complemented by Centara Grand Lagoon Maldives, a classy upper-upscale resort.

Trying forward, Centara is now in search of alternatives for the enlargement of all six of its manufacturers in key markets, together with Thailand and the broader ASEAN area, the Center East, Indian Ocean, Japan and China, all underpinned by its distinctive fashion of heat, family-centric Thai hospitality.

Thirayuth Chirathivat, Chief Govt Officer of Centara Inns & Resorts, acknowledged: “It’s a true honour to be recognised as Thailand’s strongest model. This necessary accolade marks one other main milestone for Centara, and highlights our dedication to sustainable development and delivering unparalleled visitor experiences on the worldwide stage. Our achievements over the previous yr are a direct reflection of our strategic focus and dedication to showcasing Thai hospitality excellence to the world.”