TOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software program, insights and information firm, Launchmetrics, and Banijay Iberia’s artistic company IMA, to be able to improve the experience and enchantment to shoppers of BBE’s 360° manufacturing, advertising and marketing and measurement providers.
Made at Spain’s Conecta Fiction, the announcement comes hours earlier than Carlotta Rossi Spencer, head of branded leisure enterprise improvement, Banijay Entertainment, will speak on a panel on the discussion board, as producers and corporations search for ever extra participating methods to advertise their content material and types – and measure the outcomes of their campaigns.
A supplier to Tiffany’s, Vogue, KCD, Shiseido, The North Face, and Levi’s, Launchmetrics measures influence on social media of occasions and types. It’s described by Banijay because the market’s first AI-powered Model Efficiency Cloud, serving to shoppers launch campaigns, amplify attain, measure ROI, and benchmark their model efficiency. It really works with greater than 1,700 corporations.
Artistic company, IMA, a part of Banijay Iberia, faucets creates world wide to works with broadcasters and platforms, to ship boutique options and providers to shoppers by way of promoting promos, crafting and producing visible identities, promos and artistic campaigns.
“IMA works on actually specializing in making concepts resonate much more from an promoting viewpoint,” stated Rossi Spencer.
Activations by IMA cited by Banijay Leisure soak up promotional property for Paramount+’s “The Envoys” and “Bosé”; commercials for the 2024 Goya Awards; model id and promotional property for RTVE’s “Dance If You Can” and Telecinco’s “Celeb Large Brother Spain”; and model improvement work for LaLiga and Banijay Leisure.
“We’ve a first-class popularity for delivering premium content material for our model companions, leveraging Banijay Leisure’s unimaginable in-house manufacturing expertise, to create participating storytelling that audiences love,” stated Rossi Spencer.
“Now with the extra experience of Launchmetrics and IMA, BBE can proceed elevating its model providing to deliver a full-service bundle to producers and shoppers alike; from model work to format concepts, manufacturing, advertising and marketing property and measurement,” she added.
“BBE is changing into a broader proposition, including promoting: Easy methods to create even higher displays, easy methods to promote even higher, easy methods to create promos, easy methods to work with our creatives much more. Launchmetrics focuses on getting return on funding,” Rossi Spencer advised Selection.
““We make the most effective content material on the market. Plus we can provide you much more. We are able to deliver lots of options to manufacturers. We have a look at the skills that we’ve got and we expect that our abilities can be utilized in lots of methods. So it’s a great way to actually improve and diversify already the enterprise that we’ve got,” she added.
“Banijay Leisure’s branded output goes from energy to energy, and I consider our experience at crafting highly effective artistic property will additional enrich its providing to shoppers,” stated Agus Cantero, artistic director, IMA. “Throughout a variety of artistic, participating and story-driven options and providers, we are able to improve the influence of brand-funded leisure for BBE’s companions.”
A specialist division of Banijay Leisure, BBE offers centralised assist for Banijay’s groups taken in Large Brother – Knossi Version, the format’s first enterprise into branded leisure, for Twitch and Joyn, marking a collaboration between EndemolShine Germany, Banijay Media Germany, Rainer Laux Productions and DLS Consulting.
Banijay cites amongst its branded content material successes Niall Horan’s “Homecoming: The Highway To Mullingar” with Lewis Capaldi with Guinness, produced by Banijay U.Okay.’s Electrical Robin for Prime Video; “Maître Chocolatier” for Lindt, produced by Banijay Italia’s Nonpanic, which aired on TV8 and is confirmed for a second season; and the multi-territory “Coiffure The Expertise Present” with Alfaparf. Shine Iberia has produced 5 native variations protecting Spain, Italy, the U.S., Mexico and Brazil.
