Greg Norman addresses LIV critics in new interview: 'Hatred was revolting:'

Kevin Cunningham.jpg. By:: Kevin Cunningham on July 5, 2024.
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Greg Norman remains upset at LIV Golf’s treatment of professional golfers who joined its ranks. Bryan Lynn/Icon Sportswire via Getty Images
As negotiations between the PGA Tour and Saudi Arabia’s Public Investment Fund (PIF), which finances LIV Golf, have made little headway so far, LIV CEO Greg Norman remains wary. Although planning for his company’s future may still seem distant to him, as revealed in an interview recently.

With Bloomberg News, Norman provided details about LIV’s current status and future goals; but also spoke candidly about its controversial origins as an upstart league and any obstacles it faced from traditional golf venues.

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Here’s Why Greg Norman Feels Sorry For LIV Golf Critics By Josh Sens
“Initially there were many obstacles because global monopolists controlled the game on an international basis,” Norman explained to Bloomberg. “And we came along with a platform or business model that worked alongside their ecosystem.”

Norman noted that, in spite of media criticism directed at LIV and his Tour, there had been no resistance whatsoever from her when meeting directly.

“Since taking on my role of CEO and commissioner at LIV Golf three years ago, no one has come forward and expressed any displeasure with what we are doing – I take that as evidence that many appreciate what it stands for and accept our product with open arms.”

But he also managed to send out a subtle shot across the bow of the PGA Tour by saying, “Those trying to stop us for all the wrong reasons have not been able to maintain their position within golf, while what we have accomplished brilliantly has been injecting more capital into it and making golf into a viable asset class.

Norman had harsh words for early critics of LIV Golf, particularly those criticizing its first wave of pros who joined up. Norman called their treatment as players “disgraceful.”

“And I want to congratulate the first movers who came on and had such an arduous task of pushing through against tremendous opposition,” Norman noted. “The animus and hatred towards these individuals was truly astonishing when taking into consideration what these players have contributed to golf and institutions they represented over many years.”

Norman envisions LIV taking control of golf outside the U.S. in coming years and points to their venue lineup as evidence that their pursuit is making progress in that endeavor.

“Initially we began touring about nine American venues and five international ones; that has since reversed as more international venues have welcomed us than domestic. USA audiences still seem interested, though.

“Ultimately, our aim will be to take the game global.”

Even with Norman’s optimism, LIV Golf remains uncertain for now. Until negotiations between PGA Tour and PIF conclude and an official agreement is inked, we won’t know exactly how LIV will fit into that picture.

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Kevin Cunningham
Golf.com Editor
As managing producer for GOLF.com, Cunningham edits, writes and publishes stories online while managing over 1.4 million subscribers who receive his brand’s e-newsletters each month. A former two-time intern, he keeps the site running beyond news-breaking stories or service content from reporters or writers and works alongside our tech team on innovative solutions for engaging our audiences on our site.