Journey.com: UK Followers set to spend £4.25 Billion on UEFA Euro 2024

As England develop into the bookmaker’s favorite to take the European soccer trophy residence this summer season, Journey.com has seen an unprecedented rise in bookings from the UK to Germany – up 1492% in comparison with the identical interval in 2019.

New analysis⁴ carried out on behalf of Journey.com reveals pent-up demand for sporting occasions overseas. Findings point out that Brits plan to spend a complete of £8.5 billion to observe a sporting occasion in Europe this summer season, of which £4.25 billion can be on the Euros. The analysis revealed the common fan will spend over £720 on their journey, from flights and lodges, to food and drinks.

Millennials Lead the Manner

Millennials are on the forefront of this journey surge, accounting for 53% of bookings. This era’s ardour for soccer and journey is predicted to inject vital income into Germany’s hospitality sector, benefitting native economies in host cities.

Brit’s Berlin Spending Spree

Journey.com’s reserving information reveals that UK followers are focusing on cities the place the certified residence nations, England and Scotland, are set to play; particularly Frankfurt (England), Munich (Scotland) and Cologne (England/Scotland).

Apparently, Berlin tops the checklist of bookings, despite the fact that it isn’t internet hosting any residence nation group video games. This development suggests followers are assured that their workforce can be progressing to the knockout phases within the match or maybe that includes within the ultimate.

British followers actually seem extra assured than different European nations. Berlin solely made it to quantity two within the wider EU’s reserving rankings, suggesting that British followers are extra optimistic of a win than common.

Journey Issues for an Unforgettable Summer season

While the analysis demonstrates the eagerness and spending readiness of British followers, it additionally sheds mild on their main considerations when travelling for worldwide sporting occasions:

The most important fear for Brits travelling overseas for sporting occasion are journey delays – with almost a 3rd (28%) citing this as a problem. That is intently adopted by vacationer scams (26%) and poor crowd management on the venue (24%). Different considerations embrace surprising prices (23%) and language obstacles (18%).

In response, Journey.com is enhancing its buyer help with real-time journey updates, security suggestions, budgeting instruments, and multilingual help to handle these considerations and guarantee a easy and satisfying expertise for all travellers.

Andy Washington, Basic Supervisor for Europe at Journey.com Group stated: “We’re witnessing a rare enhance in bookings for flights and lodges aligned with this summer season’s worldwide sporting occasions. This surge represents a big rebound for the journey sector, infusing optimism and vitality at an important time. We’re assured this summer season will mark a turning level, heralding a sturdy restoration after a number of difficult years. We sit up for an distinctive match and are hopeful that the house nations will present followers with ample causes to have fun.”