GHOST joins the inaugural Faculty Basketball Crown as first founding companion

LOS ANGELES — The Faculty Basketball Crown on Wednesday introduced a partnership with GHOST®, a way of life model spanning vitality and hydration drinks, merch and extra. GHOST turns into the match’s first founding companion, in addition to its Official Vitality Drink and Hydration Associate.

[Related: Inaugural College Basketball Crown to take place from March 31 to April 6, 2025, in Las Vegas]

Launched by FOX Sports and AEG, the Faculty Basketball Crown is a premiere postseason college basketball match that can happen from March 31 to April 6 in Las Vegas on the MGM Grand Backyard Area and T-Cell Area. The video games will air on FOX and FS1.

The match will characteristic 16 groups from conferences together with the Massive Ten, Massive 12, and Massive East, together with extra at-large contributors.

Because the Official Hydration Associate, GHOST will solely present GHOST HYDRATION to gamers and employees throughout the video games, supporting them throughout every vital second of the match. GHOST’s iconic branding can be featured on crew bench seat covers and water coolers, creating a novel alternative for product integration and publicity with the scholar athletes by high-visibility placement and direct interplay throughout video games.

“We’re extremely excited to be a founding companion of the Faculty Basketball Crown,” mentioned Dan Lourenco, Co-Founder and CEO of GHOST. “Having the chance to companion on bringing a totally new and thrilling school basketball match to our house metropolis of Las Vegas and the world is a very particular factor. We’re thrilled to be part of the vitality and hydration that drives this match in addition to the athletes competing in it.”

The partnership builds on GHOSTS’s present relationship with T-Cell Area, the place it already has a robust model presence because the venue’s Official Vitality Drink Associate. Born and bred in Las Vegas, GHOST is deeply related to the town’s vibrant sports activities tradition, making this collaboration much more significant. By this partnership, GHOST continues to raise its place as an business chief in vitality and hydration, additional aligning its merchandise with high-profile sports activities occasions within the Las Vegas market. Furthermore, because the match’s first Founding Associate, a premium and class unique designation, GHOST can be prominently featured all through the Faculty Basketball Crown with in-game branded property together with courtside rotational signage, brand placement on the court docket, and enviornment LEDs.

“We’re so appreciative of Dan and the complete GHOST crew for believing within the imaginative and prescient of the Faculty Basketball Crown from the very first dialogue,” mentioned Nick Baker, COO of AEG International Partnerships. “GHOST’s dedication to efficiency, paired with its distinctive best-in-class merchandise, make it the right complement to the thrilling and high-stakes nature of the Faculty Basketball Crown.” 

So as to add to the momentum, GHOST will obtain nationwide media publicity by a industrial media spot on FOX Sports activities channels televising the match. The characteristic will spotlight GHOST’s position as a driving power behind the fan and athlete expertise throughout the landmark occasion.

“We’re thrilled to have GHOST on board for the Faculty Basketball Crown,” mentioned Jordan Bazant, Government Vice President, FOX Sports activities, and board member of the Faculty Basketball Crown. “This match is an revolutionary subsequent step for elite postseason school basketball and we couldn’t be extra excited to see all of the motion tip off subsequent yr.”

Followers can stay up for experiencing GHOST®’s merchandise all through the match together with in VIP lounges, by key on-site activations and extra. The partnership can even be promoted by digital content material options, social media campaigns, and e mail advertising.

For extra details about the Faculty Basketball Crown and GHOST’s involvement, go to drinkghost.com and observe alongside on social @ghostenergy and @ghosthydration.