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Who's profitable the US presidential race?

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September 11, 2024

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With 55 days till US voters elect their subsequent president, the race between Kamala Harris and Donald Trump is in impact tied, making Tuesday’s debate between the 2 candidates a blockbuster showdown.

Lower than two months after President Joe Biden withdrew from the competition, the polls have flipped in favour of Democratic candidate Harris, however a Monetary Instances evaluation reveals the race is exceptionally close, reviving reminiscences of the 2020 election, when Biden narrowly beat Trump, a Republican, within the essential swing states.

Vice-president Harris has some benefits over Trump: his disapproval rating is increased and her marketing campaign is spending way more on advertisements.

Nonetheless, any polling lead Harris holds in battleground states is nicely throughout the margin of error.

What are the polls saying proper now?

Harris is now main Trump by 48.5 per cent to 46.3 per cent nationally, based on the Monetary Instances’ election polling tracker, a spot Trump has narrowed in latest days.

However such a nationwide lead might imply little, as US presidential elections are in the end determined by the Electoral Faculty in a largely winner-take-all system that provides outsize affect to a small variety of battleground states.

Every of the 50 states has various votes within the Electoral Faculty equal to the sum of its senators and representatives in Congress. The capital, Washington, DC, which has no representatives or senators, has three votes. The candidate who secures a minimum of 270 of the 538 Electoral Faculty votes turns into president.

Trump and Harris are combating over seven “swing states” — Pennsylvania, Wisconsin, Michigan, Nevada, Arizona, Georgia and North Carolina — which management 93 Electoral Faculty votes.

Harris has the benefit in Wisconsin, Michigan and Nevada, whereas Trump has the sting in Arizona, Georgia and North Carolina, based on the FT’s ballot tracker. However in no swing state is a lead larger than 1.3 proportion factors.

The race may very nicely be determined in Pennsylvania, North Carolina, Nevada and Georgia, the place neither candidate holds a lead above 1 level — margins which might be so tiny as to make the result inconceivable to name.

What are the highest points for voters?

The number-one precedence for voters stays the financial system. Polls in battleground states present Trump main Harris on the issue.

However final month an FT-Michigan Ross poll discovered 42 per cent of voters nationwide trusted Harris with the financial system, in contrast with 41 per cent for Trump, the primary time the month-to-month survey confirmed a Democratic candidate main on the problem because it started monitoring voter sentiment almost a 12 months in the past.

Immigration is one other high concern for voters, benefiting Trump. In Arizona, a state on the southern border with Mexico, immigration is the second-most vital situation after the financial system for these older than 65, based on a CNN poll.

Nonetheless, Harris advantages from assist on abortion rights, which have develop into the highest situation for girls youthful than 45, based on a New York Times ballot of voters in battleground states, after conservative Supreme Court docket justices overturned the constitutional proper to the process.

Who has raised extra money and the way is it being spent?

Harris has raised greater than $540mn since her candidacy was introduced in July. Her marketing campaign ended that month with $220mn in money readily available, whereas Trump had $151mn, based on an FT analysis of the newest federal filings.

Trump has additionally spent a major sum of his smaller conflict chest — greater than $85mn — on authorized charges for the reason that starting of 2023, as he fights off a number of felony circumstances.

The 2 campaigns and teams supporting the candidates have spent a major quantity on promoting, reserving $527mn price of advertisements to air between September 2 and election day on November 5 — $340mn for Harris and $187mn for Trump — based on the newest AdImpact knowledge.

Of this, $120mn price of advertisements has been booked by the Harris marketing campaign, in contrast with $60mn by the Trump marketing campaign.

A whole bunch of thousands and thousands of {dollars} of advert funding have additionally come from tremendous political motion committees, which haven’t any limits on the scale of particular person donations. Future Ahead, a pro-Harris tremendous Pac, or allied group, has booked greater than $170mn in advertisements focusing on the seven swing states and a Nebraska district’s single electoral vote.

A trio of pro-Trump tremendous Pacs — Make America Nice Once more Inc, Protect America and Proper for America — have booked greater than $124mn in advertisements.

These quantities are anticipated to extend because the candidates and the teams supporting them increase and spend additional cash within the last dash to election day.

Harris vs Trump: who will win the 2024 presidential election? Be a part of FT journalists for a subscriber webinar on September 12 to evaluate the candidates’ possibilities after their first debate. Register on your subscriber go now at ft.com/uswebinar

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