90% of UK Holidaymakers reject AI adoption for journey

Brits are bucking journey traits this yr as only one in ten holidaymakers are at present utilizing Synthetic Intelligence (AI) to plan their journeys away, in line with a brand new study1 by Sainsbury’s Financial institution Journey Cash.

Within the survey with 2,000 Brits who journey for leisure, nearly two-thirds mentioned they’re planning to go on at the very least one vacation overseas this yr.

The most well-liked pre-holiday analysis strategies embrace utilizing conventional journey web sites (50 per cent), asking family and friends for suggestions (35 per cent) and chatting with a journey agent (21 per cent).

Whereas simply six per cent of travellers cite utilizing AI instruments as a most popular analysis technique, that is nonetheless greater than social media channels similar to TikTok (4 per cent) and Pinterest (two per cent).

Sainsbury’s Financial institution Journey Cash found that the 5 hottest causes for utilizing AI for journey embrace discovering new journey concepts, route planning, creating an itinerary, helping with a reserving and selecting a vacation spot.

ChatGPT is the most well-liked software for Brits who use AI, with 45 per cent utilizing it to facilitate their journey, adopted by Roam Round (27 per cent), Tripnotes (26 per cent) and Information.com (25 per cent).

The research1 additionally indicated that amongst AI customers, youthful individuals are extra probably to make use of AI to assist with journey planning, with the very best adoption amongst 18–24-year-olds (45 per cent) and 25–34-year-olds (44 per cent). That is in comparison with simply 13 per cent of 45–54-year-olds and ten per cent of over 55-year-olds.

Final yr, in a separate examine, Skyscanner reported that globally 44 per cent of travellers had been utilizing AI to plan and analysis travel2. As UK searches for “vacation concepts” have elevated by 36 per cent within the final three months3, there’s rising demand for journey planning help.

Nevertheless, in line with Sainsbury’s Financial institution’s Journey Cash research1, many UK holidaymakers (91 per cent) who’ve used AI for journey planning have confronted some type of constraint, limitation or shortcoming when utilizing the know-how.

Practically a 3rd (30 per cent) had encountered incorrect info when utilizing AI for journey planning and over one-quarter of Brits (26 per cent) are involved about knowledge privateness when utilizing AI.

Stuart Briant, Head of Journey Cash at Sainsbury’s Financial institution, commented: “Though the usage of AI is rising, our analysis reveals that 35% of individuals nonetheless choose to show to family and friends for suggestions and recommendation when planning their journeys.

“At Sainsbury’s Financial institution, now we have journey cash bureaux throughout the nation the place clients can pop in and chat with colleagues about up-to-date forex info.

“If you’ll use AI, it’s necessary to by no means share monetary or private info – there’s no motive why you would wish to provide this out. Cross-referencing knowledge from an AI software with your personal analysis can be important, as totally different instruments will present diverse outcomes and sometimes they’ve restricted info on present occasions.”

The ten hottest AI instruments1

Sainsbury’s Financial institution Journey Cash Advisors are readily available in journey bureaux throughout the UK, by way of the net portal and with 24/7 phone help.